The rules of ecommerce are changing. Shoppers are no longer “Googling it.” They’re asking ChatGPT, Perplexity, Gemini, and Google AI Overviews for product recommendations. For fast-growing brands, this shift represents both a risk and an opportunity: if AI doesn’t know your store, you’re invisible.
Mirai Skin, a Korean skincare ecommerce brand, partnered with igeo.ai to turn this disruption into growth. The results after just one month speak for themselves:
- +80% AI Visibility
- +120 Orders from AI Searches
The Challenge
Mirai Skin had strong SEO and loyal customers, but was almost invisible in AI-driven search. When shoppers asked “What’s the best Korean sunscreen?” or “Which moisturizer is trending for oily skin?”, AI assistants rarely mentioned the brand. That meant missed opportunities in a discovery channel where conversions are 3–6x higher than Google ads
Mirai Skin integrated igeo’s Shopify plug-in to:
- Track where (and how often) the brand appeared in AI answers.
- Optimize product titles, descriptions, and metadata for AI discoverability.
- Feed AI models with clean signals like reviews, bundles, and promotions.
- Deploy igeo Agents to generate Q&A-style content aligned with AI prompts.
The Results
In the first 30 days:
- AI Visibility grew by 80%: Mirai-Skin began appearing consistently in AI answers for high-intent skincare queries.
- +120 incremental orders were directly attributed to AI searches.
- Improved conversion efficiency: AI shoppers converted at nearly triple the rate of Google traffic.
Why It Matters
This case proves what we believe at igeo: AI search isn’t the future—it’s already shaping today’s consumer decisions. For Mirai Skin, owning their presence in AI search meant tapping into a new growth channel without spending more on ads.
Key Takeaways
- AI visibility can scale fast: brands can see meaningful lifts in weeks, not months.
- GEO (Generative Engine Optimization) delivers higher ROI than traditional SEO or PPC.
- Plug-and-play setup means ecommerce brands can start capturing AI-driven sales almost instantly.
Frequently Asked Questions
igeo.ai optimized Mirai Skin’s product data, metadata, and content for AI discoverability while feeding AI engines clean conversion signals like reviews and bundles. This quickly boosted mentions in AI-driven product searches.
SEO focuses on ranking in Google’s search results. GEO focuses on visibility inside AI-driven answers and recommendations. With AI searches converting 3–6x higher than Google traffic, GEO offers a faster, more profitable growth channel.
Yes. While results vary, igeo’s plug-and-play Shopify integration enables most ecommerce brands to see measurable improvements in AI visibility and sales within weeks.
No. igeo integrates seamlessly with Shopify in minutes and provides agent-powered tools to automate content, optimization, and tracking.
igeo tracks which AI prompts and conversations lead to traffic and purchases. In 30 days, 120 new orders were directly attributed to shoppers who discovered Mirai-Skin through AI assistants.
AI visibility measures how often your brand or products appear in answers generated by AI assistants like ChatGPT, Perplexity, and Google AI Overviews. High AI visibility means your store is more likely to be discovered and chosen by shoppers during their buying journey.
Conclusion
Mirai-Skin’s story highlights the new reality of ecommerce: if AI doesn’t see you, your customers won’t either. With igeo.ai, ambitious brands don’t just get found. They get chosen.
Want to see your store’s current AI visibility? Schedule a demo with igeo today.