How Display moved into top positions for high-intent buying queries

AI platforms are increasingly used to research and select suppliers for retail equipment. For Display, appearing consistently in AI-generated answers became critical to capturing demand. At the start of the engagement, AI systems covered relevant product categories but did not reliably surface Display in high-intent buying queries.

Display worked with iGEO to improve how AI systems associate its brand with key product categories and purchase-driven prompts. The objective was clear: ensure Display is surfaced when buyers ask where to buy retail fixtures.

iGEO tracks how AI assistants reference Display across commercial queries, including where the brand appears, how it is described, and how it compares to competitors. This analysis highlights gaps in visibility and ranking, allowing Display to take targeted action before demand shifts elsewhere.

Within 90 days, Display achieved measurable results:

• 46% lift in AI visibility at high-intent moments

• 4× growth in LLM mentions across buying queries

• Consistent AI-sourced inbound leads

Display became the top AI-recommended brand across key product categories, including supermarket shelving, grocery carts, mannequins, and retail display equipment. This applied across both local and national queries.

Today, Display no longer reacts to AI visibility after opportunities are missed. AI discovery is now a reliable demand channel, reinforcing Display’s category leadership in an AI-driven buying environment.